Old Is Gold: This Brand Revives Beautiful Traditional Luxury Sarees

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Alka Rani Singh

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    What Makes It Awesome

    Started by the Rajkumari of Awadh, Alka Rani Singh, the brand includes textile design and uniquely sourced skincare products. The whole idea is to revive forgotten narratives of everyday luxuries through our style of living, textiles, beauty and food. This shows through in their Nazaara collection on Instagram (which we personally loved!). It's a revival initiative of heritage tissue sarees in golden hues, all pulled out from the old trunks of grandmothers. Fascinating, no? 

    Clothing Stores

    Alka Rani Singh