Started by two, young women entrepreneurs who couldn’t get over the boring innerwear available in India and the prevailing mentality that your bra straps should be hidden at all costs, Brag is meant to turn both these problem areas on their heads. The online brand markets a lineup of fun, colourful and sporty innerwear for women. In the bralettes section, you can choose from a few different styles — racerbacks, cage backs, mesh backs and also the classic version (prices range between INR 499 – 699) dotted with neon florals and geometric patterns. For those of you want a plain pull over style to lounge in, lightly padded options, and ones with removable cups are available in basic black, white, beige, grey options too.
Now remember that no matter what size (they have up till 38B), they're bralettes and bustiers, and ultimately aren't ideal if you're looking for heavy support. They even have a section for young girls, and a whole range of options when it comes to sports bras (both for young women and girls). For confirming your size, they have a chart that corresponds their sizing to standard bra sizes.
Looking for comfy bottoms? Then, head over to the Bikini Bottoms section (priced between INR 499 – 699)for options with floral prints and cutesy hearts on them. If you prefer plain ones, choose their combo packs (2-3) that come with bright pinks, happy yellow, pastels, or basic whites. They also have shorts, PJs and shrugs.