Ladies, You Have To Score The Cutesy Bralettes And Bikini Bottoms From This Bangalore Brand


Brag — a local, online brand — is combining comfort, colourful and cute with its range of bralettes and bikini bottoms. Time to brighten up your innerwear closet, we think!

'Brag'ging Rights

Started by two, young women entrepreneurs who couldn’t get over the boring innerwear available in India and the prevailing mentality that your bra straps should be hidden at all costs, Brag is meant to turn both these problem areas on their heads. The online brand markets a lineup of fun, colourful and sporty innerwear for women. In the bralettes section, you can choose from a few different styles — racerbacks, cage backs, mesh backs and also the classic version {prices range between INR 499 – 699}. These are dotted with neon florals and geometric patterns. All of these will work perfectly if you are looking to sport a peek-a-boo look with your fave tank top or grungy tee. 

Bottoms Up

Looking for comfy bottoms? Then, head over to the Bikini Bottoms section {priced between INR 499 – 699}. Here too, they have a handful of panties with floral prints and cutesy hearts on them. If you prefer plain ones, choose their combo packs {2-3} that come with bright pinks, happy yellow, pastels, or basic whites.