Ten-Second Takeaway

Home linen label Safomasi has been wowing us with their whimsical aesthetic since 2012. But what we are currently lusting after is their line of really fun, quirky totes and multitasking pouches.

Tote Them Around

They are known for their gorgeous bedding, quilts {add baby ones to it too}, cushions {throws + floor cushions}, kitchen and dining linen, and their patterned durries. But the Delhi-based label has also extended its whimsical play of pattern, print and colours to a line of totes and pouches. Their line of totes come with leather bottom, trim and handles and the rest of it is hand screen printed on cotton canvas. The shopper totes also come with details such as a quilted interior, zip pocket, and a laptop sleeve even. A gorgeous map of an idyllic estuary and people walking among rock pools are some of the beautiful prints, not mere bags.

Pouch Me Not

bag online shopping safomasi clutch pouch tote

Source: Safomasi

But more than the bags, which can be a tad pricey, we are loving their range of slightly kooky pouches, which can easily moonlight as a statement clutch too. In fact, they are available as a pouch or a clutch pouch version {the difference is in the size and fabric}. The unique prints {dainty poodle, pretty boats, and the peace hand sign, anyone?} will have you in a tizzy as to which one you should pick. Hand screen printed on cotton twill {the pouches} and canvas {the clutch pouches}, these come with a rubber or denim inner lining and a leather zip pull.

Price: INR 4,800 for totes and INR 1, 200 for clutch pouches and INR 1,200 for pouches

Shop Safomasi bags online here and pouches here.

Find them on Facebook here.

Check out their website here.