Ten-Second Takeaway

Koovs.com has come together with London-based illustrator Hattie Stewart for its next collaboration: Hattie X Koovs. Expect fun emojis, and plenty of doodles on clothes and accessories.

When Two Become One

E-commerce site Koovs.com has always led the way in terms of fun quirky collaborations, be it with Brit fashion designers Giles Deacon, Henry Holland or even jewellery label Mawi. And now bringing some fun playful illustrations on outfits and accessories covering the gamut of art to fashion , is their new collaboration with illustrator Hattie Stewart. Launching tomorrow, you might have already spotted some of the quirky clothes on Bollywood divas Alia Bhatt and Jacqueline Fernandes.

Look out for denim separates, long shirts, dungarees, crop tops, and tees along with pins, badges, scarves, bags, and even iron-on patches. What fun! the entire collction comprises 30 styles. We are loving a shirt dress from the collection with fun emojis {as seen on Alia Bhatt}, a cold shoulder ruffle dress with loud colours and prints, a black backpack with a cute illustration of a pair of eyes {think the Loony Tunes}, and even a plain black tee that says,” Hello Cheeky!”

When: Tuesday October 4

Price: INR 595 – INR 2,895