Ten-second takeaway

A new online store takes away the hassle of selecting fabric for a blouse, matching it to your saree, and finally finding a tailor to get it stitched.

Match, set, point

At House of Blouse (currently in beta), you could design your own blouse by choosing from the already uploaded styles and designs, or you could buy pre-made blouses that best match your saree. A detailed step-by-step process guides you through the selection, where you first choose from the available necklines (from regulars such as V-neck and U-neck to Sweetheart, High neck, Racer back to even Corset style), then you choose the designs that apply to the front and back, choose your sleeves or not, and move onto the cut (princess, bustier, with band and single dart). Once you fix on the design, next comes the fabric choice. Pick from a mind boggling range: from net and cotton to raw silks, satin, velvet, Chanderi cotton and more with prints, embroidery and sequin work. Additional details include blouse pads, border detailing and other accents.

Designs on you

Once the design details are in and you have named your design (an option offered by the site), you can choose from three measurement and sizing methods: measure yourself around the bust and then pick a size closest to your size from the chart; send a blouse that fits you really well to House of Blouse (complimentary pick up service) or add in exact measurements to your profile on the site, if you know your size well. Then comes the check out and final pay.

Apart from the made-to-measure section, House of Blouse also offers readymade blouses (well designed and tasteful brocade, silk and embroidered ones), sarees (we spotted gorgeous Gadwals).

So, we’re thinking…

What we like about House of Blouse is that the curation of styles, designs and fabrics are elegant, and is a balanced mix of popular (think Bollywood) and the traditional (India’s rich textile heritage).

Price: INR 1,450 upwards

Find them on Facebook here.

Check out their website here to shop online.


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