Wake Up & Makeup: Show Some Love To These Amazing Indie Makeup Brands

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    With makeup being bigger than ever now, we’re seeing Sephoras and Bobbi Browns pop up all over the city. And as much as we love Fenty Beauty and the Gigi Hadid X Maybelline collection, there are some homegrown makeup labels that are just as great at keeping our lips tinted and cheekbones on fleek. With Lakme spearheading the makeup movement in India in 1952, the path for great Indian beauty and makeup brands was paved and we’ve seen some great labels pop up since. From big players in the international makeup arena and others smaller labels that you ought to know about, here’s a list of our favourite indie makeup brands.

    Disguise Cosmetics

    Touted as India's first makeup brand that is also vegan, Disguise Cosmetics is an LBB crew favourite! Their lipsticks are unbeatable in terms of colour payoff and they're affordable (most of their lippies cost only between INR 500 and INR 700). They also make a black lipstick! What else? If you browse through their collection on LBB you will also find highlighter sticks, nail paints and kajal too. All made with natural ingredients for you!

    Nehbelle

    Nehbelle

    Available on LBB
    Spoiling us rotten with sheer range (eyes, lips, skin, nails) and make up that is vegan, hypoallergenic and formulated without soy, us Nehbelle. Their lipstick colour range is vast and is made keeping in mind the Indian skin tone (yay!) -- think pinks, nudes, mauves and reds. These are water repellent and enriched with vitamin E oil. To complete your Nehbelle look as also suggest you add the deep black, smudge proof eyeliner, kajal (12 hour lasting) and the lightweight masacra to cart. Their prices also start at a very affordable INR 320.

    Tinge By Sabrina

    Tinge By Sabrina is doing wonders for our lips! Founder Sabrina Suhail has managed to create the perfect pout with lipsticks that are vegan, cruelty-free, paraben-free, hypoallergenic and all natural. They also come with a 12-houe staying power. Shop On LBB has some gorgeous shades -- the Bougainvillea  and Sahara Lipsticks being our faves. If you're into lip balms and scrubs, there's a Bamboo Fibre Lip Scrub and an Agave Lip Balm too. Oh, if none of these catch your fancy, Tinge will also customise a liquid colour for you!

    Sonaturals

    Sonaturals

    Available on LBB

    The name of this awesome women-led, homegrown makeup brand says it all. Vegan, eco-friendly and make up that will make you shine even more is what they do and do well. We recommend Sonaturals' Cream Base Highlighters, their all natural Styling Hair Wax and the lovely Lipsticks. The Nude Coffee shade is such a must-have. If you are kajal obsessed, do get yourself the Ghee and Camphor Kajal (available on LBB) or head here for a whole list on kajals

    CAL Los Angeles

    CAL Los Angeles

    Available on LBB

    CAL Los Angeles is an Indian makeup brand that you should make your go-to for all things beauty. From Pore Correcting Primers to Concealers, Foundations, to Eyeshadow Palettes, Contour Kits to Lipsticks, this brand stocks it all and at really, really affordable prices. Everything on LBB ranges between INR 250 to INR 750. 

    Nykaa

    Nykaa

    Available Online

    Starting off as an online retailer of other beauty brands, Nykaa launched its very own beauty line with nail enamel, before moving onto lipsticks, eye and face products and a few beauty tools (yes! beauty blenders are a part of this). We love the range of nail enamel that comes in dreamy shades that are pretty hard to find elsewhere (the cookie crumble range of shades is one of our faves; we love that they have inbuilt patterns that switch up your look easily). Their Crayon Lipsticks are another standout and come in a cool range of reds and nudes.

    Sugar

    Keeping it fun and flirty, we love the pop of colour Sugar’s lipsticks bring to our look. Available in mauves, salmon and magenta, play around with colours and textures as you can pick between matte, liquid and crayon lipsticks. Want to experiment with lines and angles? Get contouring with their face palettes and maybe add a hint of their blush. All of their products are also cruelty-free and some even vegan!

    Enn's Closet

    Enn's Closet

    Available Online

    Keeping it natural, Enn’s Closet is helping us doll up without any of the chemical side effects. Yep! This brand is all about wholesome natural ingredients like honey, aloe, clay and butter, so much so that you can even shop their products by its main ingredient. And just cause it’s all natural, don’t expect a boring and tame makeup range. From eye-popping pinks to luscious browns, they’ve got a lipstick for every one of your moods. They’ve also got an all natural skincare range that might tickle your fancy.

    Barva

    Barva is another entry on this list that takes an all-natural approach to beauty. From a foundation with SPF to a Glow Creme, there’s plenty on offer to give your skin an added glow, all without the help of any parabens. You can get your hands on natural kajal and lipsticks too, all under INR 400.

    Ruby's Organics

    Started by Rubeina K, Ruby’s Organics also has its heart in the right place, as they use only natural and organically sourced ingredients in their pretty extensive makeup range. With crayon lipsticks, concealers, highlighters, eyeshadow and blushes in their inventory, you can score a whole look that’s completely chemical-free. We think chemical-free concealer and foundation is the way to go and we’ve ordered ours already.

    SoulTree

    Soul Tree

    Available Online

    Claiming to be the first and only Indian beauty brand that’s certified 100 per cent natural by BDIH, Germany, it’s a no-brainer why SoulTree found its way onto our list. The indie label’s pure black kajal alone is enough for us to swoon over. Available in not just black but deep greens, bright blues and greys, this kajal is made entirely of natural ingredients like organic ghee, camphor, almond oil and natural pigments. Other beauty goodies on offer include their Ayurvedic lipsticks in a host of pink and red hues.

    Echt Beauti

    Echt Beauti

    Available on LBB

    Every bit the high-end International makeup brands you so love and adore, but Made In India, you've got to check out Echt Beauti for their natural, eco-friendly and organic formulas. Everything we want to hear our makeup basically be and do! We're already slaves to their pot lipsticks made with plant extracts and SPF! The shades are downright gorgeous too and we're sure, made to suit the several Indian skin tones.

    Best Makeup & Beauty Brands On LBB

    ShopOnLBB

    Available Online

    If you're expanding those makeup horizons, no better way than to introduce yourself to these awesome homegrown beauty labels on Shop On LBB. We have curated only the best for you! If you're transitioning into clean beauty and vegan makeup brands, do check this list out too!

    WOC Beauty

    WOC Beauty

    Available on LBB

    Ever struggled to find a lipstick shade that suits your skin tone? We've got the solution for you. WOC Beauty is a fairly new entrant to the cosmetic scene in India but their mission is one we love. Made for women of colour with a variety of undertones, they have a ton of options in reds, pinks, browns, even purple. They're also PETA-certified and cruelty-free. All of their lipsticks are priced at INR 670.

    Klome Essentials

    Klome Essentials

    Available on LBB

    Another PETA-certified brand that's vegan, cruelty-free and clean is Klome Essentials. Their product range includes some lovely lipsticks that have been formulated with coconut, jojoba and sunflower seed oil which makes them super moisturising. Some of the lipsticks are also available as combos with lip oils for that added TLC. Their lipsticks start at INR 400. 

    Spekta Cosmetics

    Spekta

    Available on LBB

    Founded in 2017, Spekta Cosmetics is a makeup brand that's been created to specially suit Indian skin. They're crulety-free, vegan and their lipsticks have achieved a cult status following in the indie beauty scene. You'll find matte lipsticks formulated with vitamin E and shea butter and gel nail paints that are quick drying and long lasting. Their nail paints are priced at an affordable INR 250 and the lipsticks are for INR 550.

    Boss Lady Cosmetic

    Chances are, you're a millennial just like we are and we know the importance of feeling confident, owning ourselves and reforming age old beauty standards because non-exclusivity is so last century. Boss Lady Cosmetic embodies exactly these thoughts and has gorgeous lipsticks, highlighters and a waterproof eyeliner we can actually get a successful winged eyeliner look with. The lipsticks are priced at INR 899 and the eye flick liner is INR 675.