Why look elsewhere when the Indian household has that one ingredient that can nail self care and skin nourishment is Indie brand, Alyuva's motto. Interestingly, their natural products for skin and hair are made from ancient recipes using Shata Dhaura Ghrita or more easily understood, 100 times washed clarified butter aka pure desi cow ghee. In this process, ghee is made more potent to speed up the process of healing.
Although all of Alyuva's products make use of ghee, it isn't overly loaded with it or does not smell of ghee (we know there are a few who find this off putting). Starting with something we most neglect, our lips, Alyuva's Lip Balms are enriched with 20% ghee, coconut oil, vitamin E, kokum butter or shea butter and beeswax. They have flavours like Plum, Orange, Cocoa Butter and Peppermint. A little goes a long way with these with these 8gm tins priced at INR 290. They're intensely moisturising.
Other products you must add to cart are the Herbal Hair Mask (has inactive brewer's yeast and rosemary among others) for conditioning, Natural Sunscreen Lotion (has the washed butter, uncoated zinc oxide) that absorbs easily, protects the skin and is sweat proof. For face care, the Deep Moisturising Cream and the Anti Aging Rejuvenating Cream seem to be tried and tested favourites among customers so far.
Shop for Alyuva's products on Shop On LBB. Prices range between INR 290 to INR 790.