Our hair is precious. No matter the bad hair days it gives us, the unwelcome frizz or hairfall it throws in our faces, we protect and care for it. But are we doing enough? We question too, on more occasions than not. So, while we were browsing for better and effective change, we noticed that the 3 P's coupled with the 'purity' of natural herbs and extracts by this homegrown label made a compelling case. Also, their name is pretty on-point. Say hello to Pious Care -- pure by choice!
To put you out of your misery, the 3 P's that Pious Care stands by is Procure (honest, high-grade, natural ingredients brahmi, wheat-grass, neem, hibiscus), Promise (clinically proven results that combines bioavailable and man-made ingredients) and Perform (improve quality of hair in the long run). We love that unlike most beauty and bodycare brands that seem to be all over the place, Pious Care chooses to focus only on hair. Together with being natural, their products are gluten, paraben, colour and cruelty free. They're also eco-friendly, made in small batches with conscious, honest and pious practices.
Their range is targeted and limited as well. What comes highly recommended is the Keratin Hair Masque (with moroccon argan, jojoba oil, shea butter, onion extract for an affordable INR 270), Natural Hair Serum (lightweight, great for shine), Anti-Hairfall and Hair Growth Shampoo (with bhringraj and lavender) and Onion Hair Growth Oil. Accessible prices is also a huge driving factor for the brand, they want the goodness of nature to cost you no more than INR 360! Woohoo!