Say Hello To Ruby's Organics - A New, Desi & Cruelty-Free Make Up Brand

Finally a desi brand that offers make up which is supposedly 100% vegetarian, cruelty-free and paraben-free.

This new brand is offering everything from lipsticks to crepe blushes and concealers to eye shadows in warm shades that will suit all Indian skin types. I love that these guys have such "wear to work" kind of lipstick shades that include a toned down Burgundy to my favourite peachy shade - apricot.

Their creme blushes in tan and poppy pink are on my lust list.

The prices are pretty steep, but if they are true to what they claim on their website about using natural ingredients and not having anything that is animal tested, then I am ready to get on board.

Apart from being available online on their own site, you can also shop the products on Nykaa.