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Notebooks, Socks And Bottles At INR 150: This Store's Japanese-Style Quirky Merch Is Budget Goals

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We’re already big fans of the newly opened Usupso, for its line of Japanese designed and China made goodies, most of which are priced under INR 500.

So Kawaii

When we heard that Japanese designed and China made product store Usupso had just opened up, we caught the first train on the Metro and made our way down to Jayanagar to check it out, and the trip was well worth it. Just a 10-minute walk from the Metro Station, this budget shopping paradise gave the neighbouring BDA Complex a run for its money with their pocket-friendly merch. A cute little store in Jayanagar’s 4th Block, it’s a dreamland with everything from socks to aroma diffusers, starting at just INR 150. In fact, most of the merch here is priced at just INR 150. You can score a pack of three notebooks, portable mirrors, nail kits, grooming products, two pairs of socks, water bottles, 10 rolls of washi tape or hair combs and brushes for just INR 150 {including GST!}. Storage freaks, you’re going to love their collection of baskets and drawers. From laundry baskets to toy boxes and water bottles labelled for each day of the week, get home organised to the tee with their storage units. Wallets, backpacks, sunglasses, costume jewellery, Bluetooth speakers, diffusers, alarm clocks and digital weighing scales are also up for sale here, mostly at prices under INR 500. So if you’re budget is around INR 1,000, then you can really fill your bags with plenty of goodies. See, see, it’s nearly too good to be true.

Pretty And Practical

We were a little sceptical of the quality thanks to the low prices, so we actually tried their products and they passed the test. Their diffusers really made our homes smell nice and posh, and their detangle brushes and combs lived up to salon standards. We’re also big fans of their understated and elegant aesthetic, with a colour scheme of mostly pastels. A far cry from the tacky Chinese made merchandise we usually get. The subtle and functional Japanese design and the budget-friendly Chinese make seem to compliment each other well in the case of most of their products. We see it as a kind of budget version of Muji and we’re so happy that those prayers have finally been answered. So grab the next metro to Jayanagar and shop till you drop without breaking the bank at Usupso.

#LBBTip

Don’t confuse the logo with Japanese clothing brand, Uniqlo, it’s got an uncanny resemblance.

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