Handwoven saree connoisseurs, check out The Good Loom, a label by GoCoop, India’s first online marketplace for everything local and handmade. An artisanal brand, it’s ideal for those who love the purity of natural handwoven fabrics and the distinct weaves of India. From Sambalpuri ikats, jacquard Jamdanis, fine muslin, chanderi, and tussar silk sarees, you will find exquisite pieces that are a sight to behold. The Good Loom is a socially conscious brand that celebrates the artistic richness of India’s distinct handloom weaves. Shop here for exquisite hand-spun and hand-woven sarees, shirts, and kurtas from the best of India's master weavers.
The perfect mix of traditional and contemporary, The Good Loom showcases vibrant weaves and beautiful designs, along with some timeless classics. Our personal favourite is their collection of Ilkal, the traditional North Karnataka saree. While it’s traditionally distinguished by its checks, thin stripes, and maroon border, The Good Loom makes their Ilkals with a monochrome twist, so you can expect to find black, grey, or white sarees in pure cotton that just speaks comfort and elegance.
The best part? Prices start from upwards of INR 1,500, so they’re easy on the pocket, too! They also have a beautifully curated collection for men. From blazers, shirts, trousers, kurtas, and button-down jackets, there’s no dearth of options to choose from. They have an active online store that you could check out and they are currently taking orders too. We guarantee you won't check out without a couple of buys!