Ah, the simple, straightforward joys of life. When we think of these moments, wearing an outfit that just let's us be, definitely tops the list. Right, ladies? It's that blissful feeling of running wild, hustling and grinding or just lazing around without being restricted! Only now this can become an everyday reality at the click of a button! Sharing the same philosophy and executing it to the T is Jaipur stationed, online clothing label, Wildflower.
Founder Aditi shares that not being part of the fashion industry didn't deter a venture such as this -- all she had to do was channel what the modern-day Indian woman needs, not wants. Not something too trendy (that changes at the drop of a hat), neither too traditional (that is reserved for special occasions), instead something that is rooted in comfort, is raw, free and that can be repeated day in and out and used to its fullest. To achieve this, Wildflower plays with 100% mulmul cottons and the gorgeous, over 5-centuries-old block printing technique to create flowy silhouettes.
We're talking the most dreamy dresses, tops coords and separates in fun florals, stripes, polkas, checks and traditional motifs like bagru. Getting creative with colours (lilacs, sage greens, earthy browns) and design elements like balloon sleeves, frills, pleated and peplums, Wildflower further keeps their line looking fresh and interesting. Each piece is also made-to-order to avoid wastage and can be customised to size. We're also gushing over their upcycled Silk Jackets, each one-of-kind and available only as a two or pieces.