Ever imagined being able to wear art? Zola India seems to be offering a chance to do that one piece of jewellery at a time. Started by Gina Joseph, this online brand's designs are a fusion of modern aesthetics and age-old art and handicraft that are dying. Each piece is designed in collaboration with rural and folk artisans to give them a chance to express themselves and also revive the dying heritage.
Their dhokra jewellery is simply stunning! Beaded chains, earrings with ethnic motifs, anklets with cutesy charms - they have an array of designs on offer. Zola India also works with pattachitra from Orissa, Toda embroidery from Tamil Nadu, wall mural art and aranmula mirror from Kerala, leather puppetry and lac turnery from Andhra Pradesh and bidri from Karnataka. You can find a line up of earrings, necklaces, anklets and armbands made using these crafts.
What we love the most about Zola India is that it promises a little something for everyone. Their dhokra anklets/armbands and earrings are a big hit among youngsters as they come in vibrant colours and are lightweight. Women who love to experiment can go for their leather puppetry neck collars. Their Kerala mural is quite offbeat too and so are their Konark jewellery pieces. If you're more of a metallic gal, you can even check out their contemporary rings and anklets from their Lost Wax Collectible. You can be as choosy as you want to be, and still, find something to pick.