Nool by Hand is not just a womenswear brand but a mission making organic clothing look cool while helping sustain several suffering artisans’ livelihoods. To bring their craft back from the brink of extinction caused by mass-produced garments, Nool employs the weavers of the handloom village Chennimalai, 27 km away from Erode, which has long been the birthplace of exquisite handlooms known for their texture, design, and durability. With the help of these 20 artisans, both Jacquard and Dobby weavers, trained to weave linen, denim and finer count materials in a permanent weavers’ studio, this online label offers a range of apparel that's easy to carry and also sustainable.
From coarse linen-cotton saris in chic, unbleached natural yarn to sophisticated dresses in khadi, skirts in cotton and comfortable, versatile pants, there’s something for everyone. Their saree collection is our favourite with delicate tissue silk sarees and cotton sarees in bright hues of yellow, red and pink being our picks. If you're looking for dresses, Nool By Hand has plenty of easy-breezy designs on offer as well. Featuring block print, floral motifs, Batik work, layering pattern and more, you can pick from an array of both casual and workwear dresses.
Their shirts and kurtas are worth checking out too. We love their chanderi designs and floral shirts the most. But you can also pick from their kurta dresses and tunics in pastel hues. Denim tops are on offer as well. Prices start from about INR 1100.