The Pinkathon is India's largest women's run started in order to spread awareness about women's health issues, breast cancer and in general to empower women's will. They take place across 8 cities of India with the Chennai Pinkathon happening on 21st July 2019. Every year they focus on a variety of women-centric focus, like for instance, in the year 2019, the theme for Chennai is about normalising motherhood through babywearing.