From Smart Cottons To Versatile Denim Merch, This Label Is Casual Dressing 101!


A homegrown brand, The Bleu Label, offers a mix of rad, cotton shirts and fancy, denim merch for men that'll leave you wanting for more. 

What Makes It Awesome

Started by Chennai-based Aamir Ahmad, The Bleu Label is a menswear brand offering rad western wear you can certainly make a statement with. Their shirts, in particular, are a class apart featuring smart checks, classic florals and solid hues. We especially loved their pastel button-downs that include shades like powder blue, avocado green (collection name is Guacamole), salmon pink, ivory and more. If you love geometric patterns, you can also pick out their checkered and panelled shirts with interesting block prints. Prices for these start from about INR 1500. 

The Bleu Label also offers some really hep, striped shirts with the nautical stripes one being our fave. For a more sporty look, you can opt for their Racer Sport shirt that comes with a textured fabric and stripes along the length of the sleeves. Their solid hued shirts and florals too are perfect for party wear while the linen ones can help you nail those brunch looks. Basically, this label has a shirt for every occasion.

Equally alluring is the denim variety here. From denim kurtas and jackets to shorts and joggers, the denim pieces here are one of a kind, making us fall in love with the versatility of the fabric all the more. We thoroughly loved their light grey, denim kurta with a contrasting yoke. Made to perfection, you need to pre-order this. You can also shop fancy ripped, bomber jackets in denim here. Prices for these start from about INR 2500. 


Their stuff gets sold out really fast, so be sure to call and check for availability.