This Footwear Brand Does The Comfiest Gender-Neutral Shoes

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JVAM

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What Makes It Awesome

JVAM (pronounced JVM), is label that has been launched by the same folks who run the popular footwear brand - Vanilla Moon. Started in 2017, JVAM offers a range of slip-on shoes, strappy sandals, weaved sliders and shoes, lace up boots and ever fur shoes, all of which, are gender-neutral.

While the brand was conceptualised in India, their footwear was actually exported and sold in the Japanese market in its pilot phase (which explains why their footwear has the Japanese aesthetic of fuss-free designs, clean lines, neutral tones, and an impeccable finishing). It is only recently that they've started selling their shoes in Delhi. 

If you're someone who's not a big fan of colour, and like your footwear simple and comfortable, JVAM's options will make you very happy. We particularly love their black strappy sandals (INR 6900) that come with cushioned straps. The leather espadrilles with a jute base (INR 5500) are another one of our favourites. JVAM's AW19 collection, which is a mix of lace-up, cowboy, zip-up boots, and sheep leather slip-ons, is more appropriate for winter.

Also, know that no matter what style of shoes you buy, their footwear is extremely flexible, comfortable, and that they use good quality leather too.

What Could Be Better

Since the raw materials they use are of impeccable quality, and the fact that they started the label exporting the shoes to Japan, the prices are on the higher side. Be prepared to shell out a few thousands easily. 

We also hope that they set up their online store soon!

Pro Tip

Currently, JVAM's footwear is available offline only at Vanilla Moon's store in DLF Emporio. In case you'd like to check out their collection before you make a trip to Emporio, their website has the entire catalogue on display.

Shoe Stores

JVAM

₹ ₹ ₹