ASAP: As sustainable as possible | Label: Villa 1320

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    What Makes It Awesome?

    When you look at sustainable fashion, you often have the perception of clothing being too plain or expensive, but this home grown brand, Label: Villa 1320 is here to change your views entirely. Quirky, fun prints to sophisticated elegant designs this boutique has it all covered. With a melange of the age old heirloom craft of hand block printing, bright palettes and a wide range of vintage and contemporary motifs, it is here to set the trend, your way, your style and to make a statement for that perfect runway look. From aesthetics to ethics, they bring out the soul of the Indian sands of Rajasthan.
    Started by the mother daughter duo, Shriya Rajgarhia and Shivangi Rajgarhia, this venture is one of its kind in the city of joy. The organic cottons make the clothing breathable, comfortable and just right for the tropical climates. It is a vegan fashion label with no animals harmed in its making. The fabric is biodegradable and completely absorbent. The colours are fast and long lasting. And the patterns traditional. Bringing the flavours of the desert here in the city of joy, the art here is a must shop. They prep you up for your daily essentials and get you adding all those colours to your wardrobe. Easy to wear with effortless elegance, it is safe to say you can never have enough. Each piece is a unique curation in itself and exudes the class of the royal vibrant city. Be it the super comfortable nightwear luxury of kaftans or the pretty trinketed prints on tunics, the endless variety of dress materials or the beautiful range of Banarasi duppatas— it is a tough choice with selections as you want to add it all to your cart. They shelf indigenous labels from Jaipur, now available in Kolkata, with expansion plans of the venture into a larger segment and more labels in the near future.
    You can make anything off their dress materials— from crop tops to gowns, from beach shirts to tunics, almost anything. It’s suitable for all age groups and is unisex. Also, put your perception of “organic fashion being expensive” to rest with their pocket pinch beginning at as meagre as INR 650/-