Krithaa is an Ahmedabad-based label that offers beautiful and rustic handmade jewellery which is literally out of junk-like metal scraps, waste and other hardware items.
Made From Scraps
This label was started off by Kritha, who as an architect student used to make it for for herself and wear it to college. She decided it was time to make something out of it and take it forward after her studies, and thus, Krithaa the brand was born.
All of the jewellery is made using discarded hardware, metal scraps and waste that is generally not used for creating jewellery. Krithaa, however, does exactly that, with some beautiful earrings and rings hammered into shape by her. The material for the jewellery is sourced from across the city, so don’t be surprised if you see earrings made out of nails, coins and old and rusted metal sheets of copper, among others.
So, We’re Saying…
Looking to own some innovative and artsy jewellery made out of junk? Krithaa is your go-to brand. It’s sustainable, chic and all handmade. Time to skip the golds and silvers, perhaps?
Where: Shop online here
Price: Starting at INR 770
Photos source: Krithaa