Dhaaga is an online homegrown brand that sources beautiful textiles from all over to create bespoke, comfortable shirts for men—and they are more than reasonably priced for the quality and designs.
To begin with, we love the name! Started by Shudipto Bose and Shrutkirti Shakhawat, they decided to source fabrics from all over the country and create gorgeous shirts for men that are unique and comfortable. They'll send you detailed pictures of the prints and you just need to send them your size and the kind of customisations you want for your shirt (like wooden buttons).
Their prints are fantastic—from delicate florals to colourful block-printed jeeps and little elephants, their designs are unique and effortlessly stylish. Not to mention, the shirts we've seen our friends order are comfortable and breathable and most importantly, well-fitted. We're particularly partial to their floral shirts (they have all kinds of colour and size variations for their patterns). The shirts fit so well and you don't have to make extra trips to the tailor (unless you magically shed or add a few kilos). They wanted everyone to be able to buy their shirts, and honestly, for the kind of material and fitting they provide, the prices are a dream. Their shirts are between INR 999 to INR 1,100.