With all this smog and pollution in the city, it’s hard to imagine one can do anything constructive and helpful to curb it. adidas is one step ahead and tackling a much bigger problem; ocean waste.
In collaboration with the environmental initiative Parley for the Oceans, adidas has designed exclusive running shoes that have made a long journey from being junk in the sea to the showroom.
With 95% of the shoe made from ocean plastic and the remainder from recycled material including 11 plastic bottles, this is one purchase that will boost eco-friendly initiatives by companies. The revolutionary look of the shoe is inspired by ocean waves, reflecting the need to preserve our resources and innovate to end the cycle of pollution.
With no compromise on performance and an all-weather traction rubber outsole, these shoes are a symbol of a promising future.
High demand and short supply, these shoes are available in only one adidas showroom in three cities; New Delhi, Mumbai and Bengaluru. So blend fashion and conservation, and get your pair today!
Where: adidas Store, Rajiv Chowk, E Block, Connaught Place, New Delhi
When: November 15 onwards
Featured photo source: adidas