Ten-Second Takeaway

The FairyDust Studio is a stationery brand that caters to ladies {and men; at least those who appreciate pastels and florals, anyway}. Their collection is dreamy, beautiful, and already one of our favourites.

Card Captors

The best thing about coming in to work at LBB is the occasional packages waiting on our desks, and The FairyDust Studio’s package was all kinds of quirky right from the start. A brown paper bag topped with a doily and ribbons, this brand stands for everything cutesy and beautiful. While men may appreciate the florals, cute quotes and patterns, this brand is otherwise undeniably feminine, and we’re kind of lovin’ that.

With a catalogue that features diaries {not hardbound, though}, fabric diaries with leather wrap-around closures, wall print frames, gift tags, assorted pack of cards, magazine/storage baskets and more, many of their products are already on our to-buy list.

The Label Life

The label is run by Sahej Pasricha, who is the founder as well as the creative director, and takes inspiration from boutiques that sell pretty home accessories and stationery, tea rooms and vintage markets.

As for the other stuff in the beautiful brown paper bag, we loved the gorgeous floral fabric diary; the fabric can be used even after you’re done with the notebook inside. The tags had these really cute animal prints, strung together with a glittery gold thread for added effect, while the cards were made of thick card stock with floral designs; they looked a lot like pastel stamps.


With a wide range of notebooks and other accessories, we would recommend The FairyDust Studio for bridal showers, baby showers and birthday party favours. Think Rose Cafe, only with more stationery to hoard and scribble in. You can also go for their e-vites and print invites, or even their baby-pink and baby-blue wall prints for celebrations.

We already have them bookmarked for all our stationery needs, and the best part? They will send over a catalogue to interested shoppers, who can then place their orders and have them delivered to the desired location {COD available}.

Where: Shop here

Price: INR 350 onwards

Contact: +91 9205257225 or write to hello@thefairydust.in

Check out their Facebook page here.

Featured image courtesy: Kasturi Roy


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