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Glenfiddich Brought 3D Technology to India with Mavericks Tables

Ipsita posted on 07 January

Glenfiddich India recently hosted a dinner in the capital, inviting pioneers, and free-thinkers {referred to as Mavericks} across industries to come together and share their awesome success stories over some good food, and a unique whisky tasting experience that involved 3D projections.

What’s a Glenfiddich Mavericks Table?

A gathering of forward-thinking individuals who’ve made it big in their respective fields by challenging norms and conventions, Mavericks Tables are regular events organised by Glenfiddich. Last December, the Mavericks Table was hosted by Rajan Anandan, VP & MD of Google South East Asia and India, at The Leela Palace, New Delhi. The evening saw over 40 Mavericks from Delhi coming together for a fine evening of inspiring conversations and a brilliant take on whisky tasting.

Ayo technology!

The night was a celebration of the awesome Mavericks and their achievements, but it was the unique whisky tasting session that clearly took the cake. As each Glenfiddich variant was poured into glasses, the tasting notes for each were showcased right on the table, with the help of 3D projections.

Picture bottles of Glenfiddich making their way to the table and simultaneously being able to get a bird’s-eye view of the whisky making process; as the Mavericks sipped on their whiskys, they could watch on as sticks of cinnamon, marzipan, and pieces of ginger {all in 3D, of course} were dropped into the Solera Vat to combine and form the Glenfiddich 15 Year Old—a favourite of many. Pretty cool, right?

What’s next?

Glenfiddich sure takes its whisky seriously {and we’re so glad they do}, and they’re not planning to stop anytime soon. They’re soon going to be back with the 3D technology in 2016 and from what we know, it’s going to be one hell of an upgrade from the last one.

And how will you get in on the deets? Through LBB, obviously. Keep watching this space for more, yes?

This story is in partnership with Glenfiddich.