#GoHereShopThis: Homeware Label Safomasi’s Line of Totes and Pouches


Home linen label Saofmasi has been wowing us with their whimsical aesthetic since 2012. But what we’re currently lusting after is their line of really fun, quirky totes and multitasking pouches.

Tote Them Around

They’re known for their gorgeous bedding, quilts {baby ones too}, cushions {throws + floor cushions}, kitchen and dining linen, and their patterned dhurries.

But the Delhi-based label has also extended its whimsical play of patterns, prints, and colours to a line of totes and pouches. Their line of totes come with leather bottoms, trimmings and handles, and the rest of it is hand screen printed on cotton canvas. The shopper totes come with details such as quilted interiors, zip pockets, and even laptop sleeves. A gorgeous map of an idyllic estuary and people walking among rock pools are some of the beautiful prints we’ve got our eyes on.

Pouch Me Not

But more than the bags, which can be a tad pricey, we’re loving their range of slightly kooky pouches, which can easily moonlight as statement clutches too. In fact, they are available as a pouch or a clutch pouch version {the difference is in the size and fabric}.

The unique prints {dainty poodle, pretty boats, and the peace hand sign, anyone?} will have you in a tizzy as to which one you should pick. Hand screen printed on cotton twill {the pouches} and canvas {the clutch pouches}, these come with a rubber or denim inner lining and a leather zip pull.

Where: Buy Safomasi bags online here and pouches here.

Price: INR 4,800 for totes, INR 1, 200 for clutch pouches, and INR 1,200 for pouches

Check out their website here and find them on Facebook here.