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H&M's New Conscious Collection Of Dreamy Dresses Makes Waste Wonderful Again

Maanya posted on 19 April


H&M’s new Conscious Exclusive collection is a delightful dichotomy – beautiful, flowy, floor-length dresses that are made from plastic shoreline waste – if you’re joining the slow fashion movement.

Bionic, What?

Recycled polyester, made from plastic waste that collects at shorelines, is called Bionic and is the thread of sustainability that runs through H&M’s new Conscious collection. Don’t let the choice of material question the feel of the clothes though. This new, better-for-the-Earth fabric falls in perfect pleats, ruffles and folds and is great for long gowns and dresses that move with your body.

Straight Out Of A Fairytale

The pièce de résistance of this new collection is a gorgeous, plissé pleat gown in powder pink. The soft silhouette of this gown is super versatile – turn up the edginess and pair it with your Originals for a sunny Sunday brunch or don those barely-there strappy sandles and paint the town peach.

This collection is all-dresses-everything and our favourite is this glam, ankle-skimming dress that looks like it’s made from tulle fabric. There’s a more day-time appropriate, knee-length piece that’s tailor-made for these longer, warmer days.

So, We’re Saying…

This collection drops worldwide on Apr 20 and will be available at the H&M outlet in Select Citywalk; we’re totally gunning for this slower, but still striking, approach to high-street fashion.

More Information

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4 Outlets in Delhi

Select Citywalk, 2nd Floor, Saket, New Delhi

locationVasant Kunj

Ambience Mall, Nelson Mandela Marg, Vasant Kunj, New Delhi

locationSector 18

DLF Mall Of India, Sector 18, Noida

locationDLF Phase - 3

Ambience Mall, NH-8, DLF Phase 3, Sector 24, Gurgaon

locationConnaught Place

B-37, Inner Circle, The Connaught High Street, Connaught Place, New Delhi

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