H&M's New Conscious Collection Of Dreamy Dresses Makes Waste Wonderful Again

H&M’s new Conscious Exclusive collection is a delightful dichotomy – beautiful, flowy, floor-length dresses that are made from plastic shoreline waste – if you’re joining the slow fashion movement.

Recycled polyester, made from plastic waste that collects at shorelines, is called Bionic and is the thread of sustainability that runs through H&M’s new Conscious collection. Don’t let the choice of material question the feel of the clothes though. This new, better-for-the-Earth fabric falls in perfect pleats, ruffles and folds and is great for long gowns and dresses that move with your body.

The pièce de résistance of this new collection is a gorgeous, plissé pleat gown in powder pink. The soft silhouette of this gown is super versatile – turn up the edginess and pair it with your Originals for a sunny Sunday brunch or don those barely-there strappy sandles and paint the town peach.

This collection is all-dresses-everything and our favourite is this glam, ankle-skimming dress that looks like it’s made from tulle fabric. There’s a more day-time appropriate, knee-length piece that’s tailor-made for these longer, warmer days.

This collection drops worldwide on Apr 20 and will be available at the H&M outlet in Select Citywalk; we’re totally gunning for this slower, but still striking, approach to high-street fashion.