If you're someone who's even slightly into fashion and following new trends, there's a chance you've got the Zara app on your phone. While a majority of my closet bears their label, too, over the past year I've been trying to shop more consciously, not just pieces that'll last me longer than trends do but clothing that's made locally and more sustainably. Check out these 10 online brands that you'll love just as much as Zara for everything from the perfect pair of jeans to birthday dresses and beyond.
Love Zara? We Found 10 Homegrown Brands That Are Just As Good
Z-names aside, Zachi is my go-to for stuff that I'd typically find at Zara; they've got all the coolest new trends and silhouettes but without the Zara price tag. I love their crop tops and midi skirts that can be styled a million ways but also check out their casual tees or dresses if you're feeling fancy.
If Zara went on a permanent holiday to Goa, this is what we imagine the store would look like; Urban Suburban's designs are cool, effortless and so chic, it's hard not ordering one of everything (just like the struggle at Zara.) Their collection includes breezy jumpsuits and dresses, flowing skirts and perfect holiday attire whether you're going on one or just pretending.
The Pigment Edit
When you're on the search for denims that aren't as expensive as Levi's, you'll go to Zara. But where do you go when you're looking for something not as expensive as Zara, homegrown and good quality? Let me guide you to The Pigment Edit that does denim apparel that I could totally picture Kendall Jenner in because double-denim is trending big time.
Fully embracing the double denim life? Check out some more brands that are acing denim apparel and accessories here.
Raise your hand if you've added random accessories to your shopping bag just so you don't have to pay for shipping at Zara (I'll raise both hands.) Minimum for free shipping aside, Zara has really chic gold jewellery that's all the rage, especially their chain link necklaces. Klissaa, though, has my heart for doing not just incredible gold, layered jewellery at more affordable rates than Zara, they've also got an evil eye inspired collection that's so cool.
If there's one thing you'll notice at Unkahee, it's that no two pieces look the same; the designs are unique and that's what they're all about - contemporary pieces that stem from individualism and Indian art. They've got awesome crop tops, a co-ord set and jumpsuit I have a strong need for and rest you'll have to see for yourself.
Venture into the professional, boss babe side of Zara and you'll find a ton of sleek and clean silhouettes (and painful price tags.) Luckily, Gaima Label is sans-pain when it comes to pricing; their trousers, shirts and sets are available in neutral colours that can be worn together or as separates, dressed up or down and doesn't this top remind you so much of Bridgerton (I burn for this top, guys.)
For more formal wear, check out this list.
ISU's a local brand lot like Zara in the sense that they legit do everything; whether you're on the hunt for a quirky, graphic t-shirt or a dress that's perfect for brunch, chances are, you'll find it at ISU. They're also pretty good at keeping up with the latest trends and for clothes that start at INR 890, I'm game.
Another underrated section at Zara is their shoes; the mules, slides and sandals are always trendy, always chic and always not available in my size. Blue Baksa's a good Indian replacement for their shoes, they do handmade flats and heels that are comfortable, affordable and come in so many cute colours.
PS- I also love the slides by Spades By Rachel for more dressier options.
I've got a bunch of basic graphic tees from Zara that I wear all the time, whether it's with jeans or under a jacket or sometimes even to sleep, they're that comfy. Ruse has graphic t-shirts similar to the ones you'll find at Zara with inspirational quotes and sayings that aren't OTT, I personally love the Self Love tee.
For some more simple basics, check out our list of the best alternatives to Uniqlo that are timeless and high quality.
One thing Zara does really, really well is their blazers and coats, especially with how popular they've gotten this season. Fabnest does awesome coats that give off proper Zara vibes and their gingham game is STRONG. They also do dresses and tops that are worth checking out especially if you love the monochromatic print look.