Fashion should be fun: That’s the mantra Sohaya and Avantika, the two ladies behind Pyjama People, fiercely believe. We got them to tell us all about the blog, what fashion means to them, and what every lady must do to bring out her inner style icon.
LBB: Tell us a little bit about Pyjama People.
PP: Pyjama People is a style blog featuring fashion, art and lifestyle viewed through a humorous lens.
It was co-founded a Mumbai/Delhi BFF duo: Sohaya Misra, a fashion designer and celebrity stylist with an awesome sense of humour, and Avantika Mehta, a writer with a spot-on sense of style.
The two of us started the blog to create a happy place on the web where women can come to take a break, have a laugh, and be themselves. If we had one mantra, it’d be: No judgment, only style!
Both of us run the blog alongside our day jobs. Sohaya has been styling films, tv and celebrities such as Neha Dhupia, Manisha Koirala and others for a decade; she designs under her label CHOLA, and was recently named one of Lakme Spring/Summer 2016 GenNext designers. Avantika is a senior reporter who writes on legal news and human rights for Hindustan Times. She also writes short fiction, which has been published internationally in the Asia Literary Review and nationally in Out of Print magazine.
Though we come from super different work/life situations, both of us believe it’s important to laugh at one’s self, and respect and accept individuality. Plus we love each other’s personal style. So, it just seemed right to work together to create Pyjama People.