Nykaa is a gift that keeps on giving, whether it is in the form of the steal deals that go live on the platform during the big sales, or the curation of products and brands that go live on the website every few days. It can be hard to keep track of what all is new and hot on the block, so here's a monthly roundup of all the new launches on Nykaa—and God's honest truth on what we think of them.
New On Nykaa: Here's A Roundup Of The Best Beauty Drops On Nykaa
Kay Beauty Smokey Eye Collection
Kay Beauty is undeniably one of our go-to brands for makeup when quality formulations at doable prices is the memo. Their newest launches under their Smokey Eye Collection are perfect for achieving that sultry, smoked out eye look for your night outs. For that perfect grungey dark eye look, start with tight-lining with their 24H Kajal Eyeliner Duo's kajal tip near the lash line. Then, move to the EyeKanvas Discover Eyeshadow Palette in ‘Outshine’ for adding colour to your crease and smudging the kajal with the dark brown or black shade from the palette. Finally, seal the deal by applying a coat of their Lash Maximizer Mascara or go in with another coat if you wish to amp up the drama.
Urban Decay Face Bond Waterproof Foundation
Eucerin Anti-Pigment Face Illuminating Serum
We have been excited about Eucerin launching in India and can't wait to get our hands on their newest launch, the Anti-Pigment Face Illuminating Serum for keeping our skin glow in check for 2025. The product is formulated with their patented ingredient, Thiamidol, to effectively help reduce hyperpigmentation for more even and radiant skin by reducing melanin production. It also has hyaluronic acid which is a humectant that keeps the skin moisturised.
Dove Scalp+Hair Therapy Density Boost Range
inde wild Dewy Lip Treatment - Glazed Jalebi & Wedding Rose
We have hoarded lip balms like pokemons in 2024 but are we planning to stop anytime soon? Nah, we will skip, because when life gives you a new inde wild dewy lip balm flavour, you oblige and order it ASAP. We have been inseparable from our inde wild Dewy Lip Treatment and now, it comes in two tinted options, Glazed jalebi, a sparkly gold and Wedding Rose, a punchy bright pink!
Fae Beauty Lush Blush
We absolutely loved the ads run by Fae on IG for the launch of their newest baby, the Lush Blush. It's a cream blush with a radiant serum-like finish. While some might argue that it's nothing unique, we would like to report that the reason we are rooting for this one is because the shade range is lovely, it has pinks, reds, mauves, purples and even brown-toned shades in case you wan to tap into the blonzing.
Ouai
Everyone and their mothers have been spotting this hair and body care brand on Tik-Tok. If you are someone who's into luxurious formulations, then this brand is going to be your jam. Also, the clean, minimal packaging would look great on everyone's shower rack. Check Ouai out for outstanding shampoos, conditioners, body cremes and scrubs.