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New in Town | Airphish, Sayon, Doodlage, Joli, Proudly Made in India, Example Clothing and Vraj:Bhoomi

Editors posted on 29th May

By Editors

Airphish | Delhi based, standout illustrator Smriti Choudhary creates magic when she puts pen to paper, drawing surreal visuals of the natural world. In 2012, she started Airphish, an illustrations studio comprising hand drawn designs, which are then printed on just about any product, from cushions, cups and bowls, to dishes, mugs and coasters. Since every product begins with a hand drawn illustration, each one is different and one of a kind. Predominantly in monochrome, her designs largely involve birds, animals and aquatic beings. Her impeccable detailing, subtle gradations and incredible talent are apparent across her line of products, and make them pieces of art almost asking to never be used. Our favourite has to be the series of birds and aquatic animals, where the same illustration continues from one product to another, making it come to life. Bookmark for unique, gorgeous cutlery and home accessories. To view her entire collection and place an order, click here, and to shop her online, here.

Doodlage Clothing | Patch work, summer shift dress, eclectic prints, and most definitely unique, the crew over at Doodlage is retailing some very interesting fashion. Perhaps the most interesting is how it is doing it. The label is a blend of sustainable and high street fashion. They work at re-designing, re-constructing and re-cycling good quality second-hand clothing and industrial waste, so each piece has its own identity and design, and is produced in singularity. Choose from box tops, cropped jackets and jumpsuits made from three different prints. To view their pieces and to place an order, click here.

Example Clothing | They're meant for the eclectic dresser. The brains behind Example are a mix of fashion designers, textile experts, and graphic designers with ideas also rooted in films and photography. Designing for both men and women, their aesthetic has a massive traditional influence, reworked in a modern context, befitting for the urban youth. Two toned shirts, ikkat reminiscent fabrics, mirror work jackets, bandhini skirts and shift dresses, and a collection of scarves are just some of the pieces you can expect as part of their entire collection. We already own the Surf Shirt and the Two Face Shirt, perfectly oversized, in breathable fabrics for the summer. Find out more and shop them here and here.

JOLI, Proudly Made in India | Taking Indian tradition, history and craftsmanship very seriously, the duo behind Joli specialise in bags and other accessories. Inspired by Indian popular culture, they retail a line of contemporary bags, with an evident focus on quality of the materials and finish, rather than embellishments. Joli spoils us for choice with a large collection of useful bags and pouches, from weekenders and travel pouches, to shopping totes, handbags and murses. The Yatra Pati collection features clean strutted bags in cotton denims with leather detailing, including messenger bags, laptop totes and iPad sleeves, and the Haat Ka collection features a line of wallets in genuine leather, available in almost every conceivable colour. We're crushing on the Dari Collection; handbags, bucket bags and weekend bags, all made from the Indian rug {dari} reminiscent fabric. To view all their collections, click here, and for regular updates, here.

Sayon | If any trips to Dayal Opticals haven't been fruitful lately, and you can't bear to buy another pair of aviators, new kid on the block Sayon could be of assistance. Hand crafted, unique, yet hundred percent on trend, Sayon's collection of eyewear is easy on the eyes, looks almost wooden and is available in the regular frame styles - cateye, round, oval, and all the shapes that fall in between. They're retailing without lenses, leaving it up to you to use yours as dark or reading glasses. To find out more, and view their collection, click here.

Vraj:Bhoomi | Practitioners of modern, contemporary clothing rooted in traditionalism, Vraj:Bhoomi uses contemporary revival as a design expression. They endeavour to reintroduce traditional Indian textiles, with handcrafted clothing by skilled artisans, whom they work closely with to maximise the handmade element in their products. You can expect handwoven garments, hand block printing and hand embroidery across their line of jackets, kaftans, tunics, pants, sarees, scarves and shoes. There's seven of us ladies over at the LBB HQs, so it's completely for real when we talk about how many different things we love! As for Vraj: Bhoomi, we're completely into the Ajrakh maxi dresses, the indigo scarves, the shirts with pops of fuchsia, and best of all, their line of jootis! Follow them here for regular updates, and here to view their collection.

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