By Rashi Wadhera
Down the roads of Chattarpur, past all the Tivolis, Oodles and other {in}famous banquet halls, tucked away in the middle of Jonapur Village, is an easily missable blue doored Haveli, home to what we discovered to be a treasure chest, more popularly known as Serendipity, a concept lifestyle store. Although it has all the trappings of a quintessential Haveli, read big heavy ornate doors, a giant courtyard and stained glass windows, the store creates an interesting juxtaposition in terms of its retail content.
Essentially a lifestyle store, Serendipity retails linen, soft furnishings, clothes, and furniture, under its own label. Everything is designed, produced and retailed in-house, and displayed in the most innovative fashions. The concept store itself houses over 7 rooms, and each room has on display different products, including linen, jewellery, cushion and duvet covers, baby clothing and bedding, women's fashion, and bespoke furniture. The clothes and linen all follow a deeply Indian aesthetic, so think cottons with paisley, and Indian motifs and designs. As for furniture, think diwans, four poster high beds, babies' cots, tables, and ottomans. They'll be happy to customise and tweak any piece on display to suit your needs, but our bet is you'll want to just replicate the room you see.
Besides the retail space, Serendipity is also happy to have you rent their giant headquarters for events. The only restriction: it has to be in the creative space. Budding designers, artists, and musicians alike, if you're looking at a private, enclosed and gorgeous space to host a showing or exhibition, we have to say this one's a front runner. If you want to get people in the mood, and host a soiree, they'll be able to hook up a temporary license for you to serve alcohol. As in the rest of the capital, music is allowed until 12am. Extending their repertoire beyond events and retail, they're also starting Sunday brunches every weekend, featuring a new menu every week. We hear Organic lunches take centre stage at least once a month; so starving artists no more.
In the mood to shop, stare, eat, or host a party? Serendipity most definitely is a pleasant surprise.
Where: 238/4, Jonapur Village, Mandi Road
Store Timings: 10:30m-8pm {subject to events}
Contact: 9810745141 or email them at serendipitydelhi13@gmail.com
To find out more, click here. For regular event updates, follow them on Facebook here.