The encore to Kendrick Lamar’s red and blue capsule collection is finally set to drop on Friday, Nov 25. This classic leather lux collection, Olive Greens, which emphasises unity and growth, is themed around calling for peace between two LA gangs {no, really!}.
With only 16 pairs up for grabs in India, you can bet sneakerheads across the country are already excited!.
There are still only a handful of people who actually qualify as Sneakerheads—the quintessentially hip, urban dwellers who actually know their sneakers. They’re still a rare breed, and their opinion matters to us.
So, if you’re looking to get some sneaker-loving, here are five Instagram accounts that you must follow.
Allen Claudius – Bowties And Bones
A post shared by Allen Claudius (@bowtiesandbonesblog) on Nov 4, 2016 at 3:15am PDT
Allen is as cool as they come and his feed is the best place to hear about the latest sneaker-drops happening across the country.
We got around talking to Allen and asked if he’s looking forward to any new sneakers in town. And well, he’s digging the message of peace Kendrick Lamar in his collaboration with Reebok classics is calling for between the bloods and the crips gang with his capsule collection. And you know all we’re saying? Give peace a chance yo!
A post shared by Uday Shanker|Stranger In Suede (@bioblad3) on Nov 6, 2016 at 12:58am PDT
Uday is giving all true #Sneakerheads an actual goal. He quit his 9-5 {boring} job in Bangalore and shifted to Delhi to work at VegNonVeg; India’s first multi-brand sneaker-boutique. Now, that’s commitment to passion.
And yes, that passion certainly reflects in his Instagram feed. An avid collector, Uday is pumped up about the Lux Leather split collection coming out on Nov 25.
A post shared by VegNonVeg (@purevnv) on Nov 10, 2016 at 8:59am PST
If you’re in Delhi, you know Veg Non Veg, where Uday {yes, from above} works, is the go-to place for all kind of sneakers. From classic sneakers over the years to the latest Kendrick Lamar’s {only available here in Delhi}, VNV has it all.
It’s a like a quaint little museum of cool kicks that gave us {noobs} our own sneaker goals. If you’re ever in Meherchand market, you gotta check this place out. And if you’re not in Delhi, well tough luck. Kidding! You still have the Instagram account. Go, follow!
A post shared by SNEAKERSTAN (@sneakerstanofficial) on Apr 3, 2016 at 5:49am PDT
Sneakerstan is essentially India’s online sneaker community. Their feed unites and brings together {much like Kendrick Lamar’s Split collection does for LA gangs}, #Sneakerheads across India.
Think of it like a platform where all the loyalists take the centre stage – and you’re the audience. Feeling the Kicks?
Bape coming to town! #bape #bapehoodie #adidas #adidasoriginal
A post shared by Gokul (@goksy71) on Nov 17, 2016 at 11:50pm PST
An auto-blogger, a classic scooter collector and a sneaker-addict? Well, that is dope! Who knew one could have so much awesomeness! But that’s Gokul for you. His feed marries the passion of kicks and automobiles into one giant love for sneakers! Yes, we said the M word.
Sneakerheads in Delhi can head to Veg Non Veg – the sneaker boutique at Meherchand Market and put their names in the raffle anytime. The final announcement of winners will take place at 8pm on Nov 25.
You can also pre-book the pair at koovs.com/Kendrick and receive a private shopping link. The shoes will go on sale at 11am on Nov 25, so register now!
This story is in partnership with Reebok.