Billowy silhouettes and relaxed fits in neutrals and pastels; we’re looking forward to shopping from The Paperdoll Company for the coming summer.

Summertime happiness

The Paperdoll Company does an array of women’s clothing in light and comfortable fabrics such as cotton, lace and a little bit of gauze. Expect maxi dresses, asymmetrical skirts, loose blouses and wrap dresses with minimal embellishing; you’ll see the occasional fringe here and there at the most. It’s on the verge of boho, but more wearable {they can even be worn to work if paired with the right things}.

Sweet and subtle

The brand spells femininity. You’ll find delicate colours {there’s lilacs, whites, beiges and blacks} ideal for everyday wear. Nothing too OTT here.

Where: Shop online on Koovs here.

Price: Starting at INR 850

Find them on Facebook here and Instagram here.


  • SAVE