Ten-Second Takeaway

Pratham travels around the country and is inspired by local art , craftsmanship and traditions to make some gorgeous drapes. Their Pichwai art collection is unique and comes in linen blends of silk and cotton.

Vintage Charm In Contemporary Fabrics

280716_Peacocks In The Rain and PrathamThey mix vintage charm with contemporary fabrics, resulting  in products that aren’t seen anywhere else. Combining various art forms and not making repeat pieces is what sets them apart.

Pichwai And Beyond

Pratham, as a label, designs their products keeping in mind the strengths a woman has and the roles a woman can play at large. They are catering to every woman, be it an entrepreneur, a senior citizen, a girl in her 20s, or a homemaker.

Pratham The Saree Courtyard

The Saree Courtyard houses the entire Pratham collection. It’s a visual treat to be in the store, which has been decked out with similar design aesthetics as their saris, which are inspired by the glory and vibrance of Indian culture and tribal arts.

Price: INR 4,000 – INR 25,000

Timings: 11am – 8.30pm {by appointment only}

This post was first published on Peacocks In The Rain here

Photos courtesy: Peacocks In The Rain and Pratham