Pure Ghee is a designer brand by Aditi Prakash that uses traditional materials and fabrics sourced from remote corners of the country. Their forte is handmade textile bags available in myriad retro colours, and they've got a lot of options for weddings, too.
Get The Perfect Wedding Season Look With Pure Ghee's Clutches, Gajras & Potlis
What Makes It Awesome
Aditi uses some interesting materials in her designs: Gamcha from Bihar, kitschy lungis from Hyderabad and Cochin, block-printed ajrak from Bhuj and even shamiana cloth.
The result is a range of potlis and handbags, each with a unique character of its own. These are available in uber-bright colours, and are ideal buys for shaadi season. Special shout-out to their Crazy Katran collection. We love the little charms Pure Ghee adds to each of its creations—the tiny wooden parrots and fabric flowers in particular.
If you’re looking for something to wear to a wedding, the gajras may be worth a look. Available in red, pink, yellow and white, it might just be the one thing to bring your entire outfit together.
What Could Be Better
A few more options in potlis and clutches would've been nice.