Ten Second Takeaway

Pure Ghee is a designer brand by Aditi Prakash, which uses traditional materials and fabrics sourced from remote corners of the country. Their forte is hand-made textile bags available in a myriad of retro colours.

Potlis, gajras and parrots

pureghee3Aditi uses some interesting materials in her designs: Gamcha from Bihar, kitschy lungis from Hyderabad and Cochin, block printed ajrak from Bhuj and even shamiana cloth.

The result is a range of potlis and handbags, each emanating a unique character of its own. These are available in uber bright colours and are ideal buys for shaadi season. Special shout out to their Crazy Katran collection. We love the little charms Pure Ghee adds to each of its creations- the tiny wooden parrots and fabric flowers in particular.

If you’re looking for something to wear to a wedding, the gajras may be worth a look. Available in red, yellows and whites, it might just be the one thing to bring your entire outfit together.

Sweet and simple

Whereas Pure Ghee’s style seems to be bright {almost to the point of being blinding}, they do have some options for those who like to keep it more subtle. Choose from clutches and office bags in blacks, browns and beiges and seize the day.

Where: Write to sales@puregheedesigns.com to place your order. Also Available at Anantam: E-4, South Extension Part 2

Nearest Metro Station: AIIMS

Contact: 011 46013735

Price: Starting at INR 1,850 for a potli bag

Timings: 10.30am – 8pm

Find Pure Ghee on Facebook here.