The entrepreneurial spirit in the country is riding a wave that everyone else sees as a validation for the start-up culture, and perhaps rightly so. The bitter truth: For every story that’s got a happy ending, there are countless which simply vanish in the marketplace.
So, what’s that one start-up, entrepreneur, and a successful person doing that the rest aren’t? The answer to that question is difficult, and that’s why we have picked five books from five of the smartest people on the planet, that every person in the business should read.