Ten Second Takeaway

IDAM, a print and surface studio, creates home and lifestyle products. They are inspired by the designers’ surroundings and currently they do cushion covers- but look out for bedspreads and linen; they’re coming up.

What am I looking at?

Nayanika and Gazal, the creative minds behind the project, use hand-done illustrations and traditional designs to bring their prints to life. You’ll see perfect geometric lines or tie-dye motifs on cushion covers featured alongside pieces with funkier, drawn out triangles. Say hello to variety.

Diverse design

We’re definitely getting on board with their concept. It helps to cater to all types of aesthetic- young or old, serious or spunky. If you ask us, we’ve got our eye on their Vertical Tie Dye cushion cover and the Charcoal Mesh cover.

LBB Tip: You can get the cover with the cushion, without it, or just get a plain cushion if you’d like. They’ll also do custom designs {on a variety surfaces} but only if you need a bulk order of at least 500 pieces.

Strong roots

Any design connoisseur worth their salt will recognise that their work is driven by the principles design, which only serves to make their products versatile and durable. You know what they say about classic aesthetic- you can never go wrong with it!

Browse and shop, here.

Price: Starting at INR 1,000

Find out more about the brand here.

Follow them on Facebook here.


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