Whether you’re hitting your trusted neighbourhood club, a 5-star hotel, or Croatia {courtesy Game of Thrones}, you’re going to need something to swim in. So, we’re giving you a bunch of other recommendations and websites to check out.

PS: This story was done in association with Wear is the Discussion, an invite-only fashion portal. So think of this as first-hand advice from a bunch of people who take their clothing very seriously.

The Beach Company

the-beach-company #LBBPicks: Swimwear and Cover-Ups For The Summer

Image courtesy: The Beach Company

An extensive range of swimwear, beachwear and most importantly holiday fashion, The Beach Company is outdoing itself not only when it comes to clothing, but also with accessories. Goggles and scuba wear will also ensure that you feel the sea over and under.

Where: Shop online here

Price: Starting at INR 700

Follow them on Facebook here.


Providing holiday clothing only for women, this store covers everything from resort wear to winter stuff. We particularly liked their beach and swimwear. The sarongs and kaftans are perfect for travellers, and the range is expansive enough to pick and choose from.

Where: Find a list of franchise stores here or shop online here

Price: Starting at INR 899

Contact: 011 66575428

Find them on Facebook here.

Pretty Secrets

Pretty-secrets #LBBPicks: Swimwear and Cover-Ups For The Summer

Image courtesy: PrettySecrets.com

We see awesome cuts and styles for those who have been looking forward to this swim season. Find a bikini you see yourself lounging in, or choose from the selection of tankinis if that floats your boat. And if you must have style, we hear there’s peplum on a one-piece.

Where: Shop online here

Price: Starting at INR 499

Find them on Facebook here.


A relatively new store, the best news yet {we’re looking at our hips while writing this}, is that they will customise your swimwear basis your measurements. Hallelujah.

Where: Shop online here

Price: Starting at INR 4,500

Contact: +91 9999558031

Find them on Facebook here.

The Label Life

the-label-life #LBBPicks: Swimwear and Cover-Ups For The Summer

Image courtesy: The Label Life

Speaking of style, we know someone who pays close attention on a daily basis. Let Malaika Arora Khan’s style rule your swimwear collection this summer. Need we say more?

Where: Shop online here

Price: Starting at INR 700

Contact: 0122 30770280

Marks and Spencer

Featuring both men’s and women’s swimwear, M&S does a fab summer collection that covers all the basics of swimwear. They ship internationally from their global website.

Where: Find a store near you here or shop online here

Price: Starting at INR 2,300

Shivan and Narresh

Shivan-narresh #LBBPicks: Swimwear and Cover-Ups For The Summer

Image courtesy: Shivan & Narresh

If you’re thinking high-end, this luxury swimwear brand is here to help. Haute couture never looked so comfortable, with bright yellows and sky blues. Bold cuts and brazen silhouettes can help you brave that next cruise.

Where: Find a store near you here or shop online here

Contact: 011 26513845


Speedo has our vote for support, longevity, and overall functionality. Although the racer backs aren’t exactly what you’d call ‘holiday swimwear’, if you’re training, or swimming as a workout, you cannot top these.

Where: 211, First Floor, DLF Place Mall, Saket

Nearest Metro Station: Malviya Nagar

Contact: 011 41320078

PALM Swimwear

Palm-swimwear #LBBPicks: Swimwear and Cover-Ups For The Summer

Image courtesy: PALM Swimwear

Another Australian brand that’s creating waves in the swimwear segment is PALM Swimwear. They ship their beautiful minimalistic designs all over the globe, which means more for you and me. If chic cuts and neutral colours do it for you, then log on right now. This is your sign.

Where: Shop online here

Price: Starting at INR 9,700

Find them on Facebook, here.


PDA does customised costumes which can be used as dancing leotards or swimming costumes. They have a wide range of designs and colours, all of which are customisable, just so you can have that perfect fit and design. We absolutely love their LEO504 and customers are loving the ‘promo’. They have a cash on delivery and prepaid service, all over the country. This has us swimming in joy.

Where: Shop online on Facebook here

Contact: +91 9717729112 or write to them at info@pda.dance

Price: INR 800 – INR 1800


Zivame #LBBPicks: Swimwear and Cover-Ups For The Summer

Image courtesy: Zivame

Zivame’s got a pretty wide variety of swim wear, right from the super conservative scuba suits which cover you up from neck to toe, to frilly bikinis and floral monokinis. There’s lots of colours and prints to choose from. They also have a bunch of drape dresses and sarongs to make sure you’re beach-ready.

Where: Shop online here

Price: Starting at INR 1,200

Featured image courtesy: Pixabay


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