This All-Natural Beauty Brand Does The Nicest-Smelling Facewash & Shampoo!

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Arata

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What Makes It Awesome

That it’s surprisingly aromatic for a vegan-esque beauty brand. I’m a bit averse to all-natural things, personally (unlike every hipster ever) because I really like my products to smell fantastic—something that, in my opinion, is a bit of a rarity with the all-natural side of the beauty brigade. But Arata surprised me by being both fragrant and surprisingly affordable for its bracket.

If I were to recommend something specifically, it’d be the bodywash and facewash. They come in useful, press-down dispensers (a plus, in my opinion because they are easier than squeezy tubes). They also foam up as you’d hope, and the facewash particularly leaves you feeling squeaky-clean (unlike the thin layer of slime some tend to leave post a wash).

The hair gel is also, I’m told by a friend, pretty great—but since I’d sooner die than put any kind of goop in my mane, I can’t vouch for it firsthand.

What Could Be Better

The packaging could me more distinct—all the products look very similar so you might accidentally use hair gel mistaking it for a facewash.

How Much Did It Cost

₹500 - ₹1000
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With a penchant for bad Bollywood films, pretentious French films, and any kind of kebab you can name, Saumyaa is that girl at the party who's fun to hang out with till about 12am, after which it is officially past her bedtime. She comes in tow with a love for Dorothy Parker, an unhealthy obsession with Audrey Hepburn, and a cat who doesn't like her very much. Her dream in life' is to have 5 or 6 people say "I've read your writing! it's pretty good! She's getting there.