#WalkInWithJohnnie And Create New Memories Yet Again!

The information in this post might be outdated

What Makes It Awesome

Well, calling 2020 a whirlwind of a year would be an understatement. It made us miss so many things, and one of the many would definitely be- going to our favourite local bars where we’ve made countless memories at! Well, with Johnnie Walker’s latest campaign, #WalkInWithJohnnie, they made walking up to your favourite local bars COOL again!

First, watch the video above to know more about the campaign’s journey. It narrates an exciting tale, showcasing people walking into their favourite bars with empty glass bottles in their hands which are then transformed into art. Intrigued yet? Well, read on.

As a part of the campaign, Johnnie Walker with the help of talented glass artists Tyrell Valadares and Aman Garg created Glass installations using (wait for it) empty glass bottles, deposited by consumers at select bars. The empty bottles were molded and converted into stunning art that have now been installed for you to gaze upon, at some of the finest bars across the country as a symbol of inspiration to push boundaries and forge forward. In the words of Aman Garg, one of the artists who made this possible, “The installations done by us for the campaign #WalkInWithJohnnie beautifully captures a message that we should push ourselves through the challenges we face and experience the best in life at all times.” 

Currently, Tyrell’s installation titled ‘The Striding Lantern’ and ‘The Perspective Stride’ along with Aman’s installation titled ‘Walk With Johnnie’ and ‘Dimensional Stride’ has been placed at counties exquisite bars in Mumbai, Bangalore, Hyderabad and Noida with the names of the contributing Walkers etched into them forever.

Tyrell Valadares, another Glass Artist goes on to describe his work for the campaign and mentions that, “ ‘The Striding Lantern’ is an inspirational piece made with pieces of broken glass symbolizing the difficulties we have faced with an aim to move forward together.” Truly a vision to behold for 2021, right?! 

Not only did the campaign aimed at welcoming consumers back to their favourite bars post the lockdown wholeheartedly but also inspired them to responsibly walk towards their future with a new stride in the tough times.

Watch out for more installations that will be coming up by Reshmi Dey, Vivek Chockalingam and a few more from Tyrell and Aman themselves at some of the coolest bars in the country! Along with the video shared above, we have also added some stunning images of the installations and the artists have done a fabulous job adding life into them. Swipe right and enjoy!