Add A Slice Of Sunshine To Your Wardrobe With This Label


    What Makes It Awesome

    Comfortable and chic, we found you this Hyderabad-based label that makes you both am-pm and brunch ready. AsHé — a pret wear label is for those who love a slice of Indian touch in contemporary outfits. Feminine cuts, breezy silhouettes, and a bit of Summer are what you can expect from the clothing range of AsHé. Founded by two NIFT graduates, Ashruti and Heena floated AsHé to craft clothing that adds a desi aura to modern (and global) outfits. We browsed through the clothing, and are entirely planning to slay our OOTD look with a coordinate set or a slip dress with a wrap jacket.

    In the coordinate sets, we're eyeing those pleated pants and crop tops. Keeping it sassy but classy is their technicolour striped coordinates (midi-skirts and crop tops). The summer dresses are minimalistic at their best — subtle colours and prints that are embellished with quirky elements like pom-poms, tassels, bows, and the like. We are also crushing on the rather elaborate festive wear that comes in mustard yellows, bright maroons.

    With minimal embroidery work on the entire range of clothing, the outfits are perfect for not just work but brunch too. AsHé mostly sources its raw materials from artisans and weavers and uses organic and sustainable cotton only, which are then handmade. 

    The clothing line is priced a bit on the higher side with the festive wear priced between INR 12,000-20,000. Their comfort casuals and semi-formals can be bought at INR 3,500-8,000. 


    At the moment, AsHé is accepting orders from Instagram only, but they host pop-ups and attend several flea markets. They also have a home studio where you can check the samples before you place an order, and this works in your favour if you plan to get any outfit customised.