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This All Women-Run Online Store Is Where You Can Buy Jhumkas, Hoops, Chandbalis


    Looking for budget and offbeat ethnic jewellery? We urge you to check out Ayerah Store. Jhumkas, neckpieces, chandbalis, and rings — everything is handpicked and curated. 

    What Makes It Awesome

    Ayesha Bhavani is a 24-year-old entrepreneur who runs the Ayerah Store with an all-female staff that handles curation, photography, accounts and profile management, and packaging. After quitting her corporate job, Ayesha — who calls herself a jewellery geek — started curating jewellery from Mumbai, Kuwait, and Hyderabad. We browsed the Instagram store of Ayerah and the German Silver and oxidised mirror earrings caught our eyes. If am-pm jewellery is more of your thing, the store has stocked up on geometric earrings, loops, and dangles, which are minimal and classy. Pearls and tassels along with wooden jewellery are plentiful, but if you're looking for traditional statement pieces to jazz up your sarees or plain kurtas, we recommend the temple design jewellery. We're also eyeing those dual tone ethnic earrings that we're planning to rock those with our Indo-western outfits. Priced between INR 350-INR 1,200, Ayerah's collection is great for gifting too. Have a friend who's wedding or birthday is near? Just pick those statement pieces and curate them together to surprise your BFF! 

    Ayerah delivers all across the country, and shipping is free if you shop over INR 800. Isn't that a reason enough to go splurge already? 


    Ayerah gives out a surprise freebie on all its first orders. So, go, order right away!