Good times are literally rolling in! With the arrival of the festive season and the shaadi season, we're all too excited to shop our hearts out. And eat mithaai, of course!
To get a headstart, we went shopping online to discover a few lesser-known brands and popular ones that we still can't get enough of. And what do we have? A list of ethnic wear brands that you must check out so you can nail the festive season like a boss!
KA has to be one of the first few stores that comes to mind when we think of new and trending ethnic stores. KA has a great collection of not just western wear but their chic collection for ethnic wear is what we're here for. If you're looking for some timeless pieces you can use for several different occasion, this is the store for you.
There's literally no single outfit from Abhishti that we're not crushing on! Think of kurtas with flouncy sleeves, flared bottoms, chudidaar sleeves, and this brand has them for you. Their collection of asymmetrical cuts and cold shoulder kurtas in pastel colours is perfect for work too. Whether you're looking for something minimalistic or something elaborate with zari work — there's something for everyone in Abhishti's kitty! While you're at it, don't forget to check out their dresses with Mangalagiri borders. The price range is INR 800 upwards.
One thing about Indian clothes is the fitting, it's key. No matter a saree blouse or a kurta, the size needs to fit perfectly and the material needs to fall well when you wear it. Lavanya The Label definitely knows that, with sizes starting from XXS up to 3XL, this amazing Jaipur label has a lot to offer. Dhoti sets, printed sarees, tunics, palazzo, they have everything beautiful to offer.
Got a thing for coordinate sets? Znx4ever has plenty of beauties that'll catch your eye. From kurtas with cigarette pants to printed kurtas with palazzo pants and dupattas — the options are endless and that's what we love about the brand. If you're looking for ethnic dresses, they've got A-line pieces, pleated dresses, and wrap dresses. Of course, they've got simple kurtas for am-pm wear, and the price range across the store begins at INR 750.
It's almost difficult to find an Indian label that's experimenting with colours, prints, and embroidery at this price range. Women looking for sarees that minimalistic and chic looking, Suta has multiple options for you. Their designs, patterns and styles are super elegant and they surely have something for every woman.
We absolutely love kitsch and if you do too, you ought to check out Chungi Store. This brand's sarees especially come in so many options, if you're looking to gift your favourite lady (mom, aunt, grandmother) a saree, Chugi Store has everything amazing from sarees with two tone border to beautiful handloom sarees with tassels.
Looking for coordinate sets on a budget? Idalia does some lovely ones. Ever since we've spotted this brand's co-ords, we've been going back to it because the fabric sits well even on sensitive skin and it's affordable. Whether you like florals or all things plain — there's something for every mood. We're digging floral printed tunics with palazzos and textured kurtas with straight-cut pants. For us, these make for great am-pm wear! Especially if you have to dash to somewhere after work. The price range across the label is INR 750 upwards. For more options in co-ords, click here.
We are big on getting inspired by ethnic looks we see in magazines, movies, etc. hence we love looking out for stores that make such clothing. Shrutkirti is a great brand for ethnic wear for women who love elegant looking pieces that make you look effortless. At Shrutkirti you will mostly find really beautiful kurtas and salwar sets. We love every single one of their pieces and we bet you're going to too.
A Lucknow-based brand, Sufia might be the last on this list, but not the least. We love it for its intricate Chikankari kurtas in pleasant colours like whites, baby blues, yellows, and baby pinks. While most of their clothes remind you of summer, the label surprises you with prints and florals, here and there. In for some gingham? Sufia's Gingham Chikankari dresses are a treat for sore eyes. You can pair most of their kurtas with an elaborate Benarasi Silk dupatta and score a great OOTD for the 'gram. The price range is INR 2,400 upwards.
Saangri offers easy breezy kurtas, dresses, suit-sets and bottom wear in gorgeous hand block prints. You can wear these to work or lounge in them at home or hop out to run errands - either way you will always want to dabble in the comfort of these breezy muslin suits. We love the wine ajrak dress, just the kind you would want to add to your summer wardrobe. The white-yellow-orange jaal kurta is another one of my favourites from their collection. Price range INR 600 onwards.
