Ishma is a social-conscious brand from Hyderabad that handcrafts jewellery and home decor. These products are not just stunning and pocket-friendly but are directly linked to empowering Telangana and Andhra Pradesh (AP) artisans. Ishma by Rekha Mutyala and Vandyaa Lakkaraju is a brand that sources and curates its pieces from villages of Telangana and AP. We browsed through the online store, which delivers all across the country (Fashionistas from other cities, we're looking at you), and found stunning body jewellery, quirky pen stands, and leather necklaces.
We are already adding the leather chokers to our cart to jazz up those off-shoulder outfits. And what's not to love? The entire range is handpainted and designed by traditional artists from Nimmalakunta, Pemberthy, Etikoppaka, and other parts of these two states.
Growing up, every Telugu child must have played with the Etikoppaka toys (Etikoppaka bommalu) which are wooden toys handpainted with lacquer colours. Ishma has plenty of these toys along with magnets, utility boxes, tea light holders. Plus, it has colourful tags that you can style your plain bags or backpacks with. The price range of the products is most under INR 1,000, which is perfect for gifting too.
So now, we surely are switching to this brand to get our timely supply of jewellery and stationery. And you?