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    Nykaa's Got A New Apparel Design Studio And You Can Buy Everything From Ritu Kumar To Masaba

    Sunaina posted on 21 June


    Nykaa Design Studio — an extension to the Nykaa site — is the quintessential designerwear curation platform that we’ve been waiting for. Find Doodlage, Masaba, Amrapali and Ritu Kumar among others.

    In Vogue

    Swear by Vogue like Carrie Bradshaw? Welcome to the club! With lookbooks and items spread out in a Vogue format, Nykaa’s Design Studio will give you major style goals. Explore the variety of designers and discover accessories and makeup products on the go with it. For instance, take a look at this delicious spread where you can pick not just clothes of different kinds but jewellery and makeup too. With designers like Abraham & Thakore, AM: PM, Deepa Gurnani, and more under one roof, you will also find beloved labels like Quirk Box, Doodlage, Tribe by Amrapali too. While we’re eyeing those lehengas from Masaba’s Spring-Summer ’18 collection, our budget calls for these stunning bags by Designs by K and select pieces from Tribe by Amrapali. Plus, we’ve made elaborate plans to save up for this Candy Brushstroke Skirt by Payal Pratap.

    And What Else?

    Although the Design Studio is barely a week-old, it has stocked up on the collection of a decent number of designers and labels. We are particularly looking forward to the Style Files and Celebrity Looks that aren’t up on the site yet. Are you thinking of stealing a few best looks of Sonam Kapoor? Yaaaas, it is totally on our minds too! Also, browsing through the site is all too easy-peasy and now all we can do is wait for a sale announcement. We’re being too greedy now, aren’t we?

    Explore the Design Studio here.

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