A Conde Nast College degree and job prospects in Europe failed to lure him into settling abroad. Instead Ayushman Mitra gave in to his love for Kolkata and started BOBO. We just love how BOBO breaks away from mundane fashion norms, with its surreal designs, vibrant colours, unconventional cuts and recurring floral motifs – so we recommend it to anyone looking to add a little psychedelia in their taste! What more, Mitra hasn’t confined himself to just apparels, but has also ventured into furniture, sculpture, paintings and accessories! We say you head over to his store on Chowringhee Road right now and see for yourself what we are talking about. Prices start from INR 3,000 and vary across collections.