This venture by Ayush Choudhary has become one of the most important destinations in the city for classic and contemporary rugs. His collaborative work with eminent designers and architects such as Ashiesh Shah, Rooshad Shroff and fashion designer Varun Bahl are widely known. What sets this sweeping retail store apart is its variety of customisable rugs that can be made to order, according to desired size, design, colour and material. They can even be specially monogrammed.