What Is It?
Jack Daniel’s distillery, the oldest registered distillery in the US, is celebrating its 150th anniversary with a global barrel hunt and 150 prize-filled barrels have been hidden in cities around the world, including our very own Mumbai. These barrels are hidden in spots that have changed a lot in the last century and a half and one of these barrels will be hidden at a secret location in Mumbai as well. When the barrel reaches its location, it will leave behind a trail for you to track. The clues on the Jack Daniel’s Facebook page will be your key to unlock the trail. Crack the clues, remember the password, trace the hidden barrels and you get to claim them!
Who Is It For?
The barrel hunt is open for anyone who is a citizen of India and is above 25 years. All potential winners will be required to provide a proof of eligibility in the form of a valid state issued photo ID.
Why Should I Go for It?
Firstly, it isn’t every day that we celebrate the 150th anniversary of Jack Daniel’s. And secondly, we all love treasure hunts, don’t we? Especially, when the lucky barrel hunter gets featured alongside 149 other friends of Jack worldwide on their global website. And if that isn’t enough, what will the winner find inside the barrel? Well, not Jack Daniel’s, but some prizes that are almost as good, including the barrel itself, a custom handcrafted oak wood bar kit created especially for the Barrel Hunt, invites to Jack Daniel’s events and many other gifts.
So Mumbai, are you ready for the barrel hunt?
When: 20th August, 2016
Time: Begins at 9 AM
To participate, follow Jack Daniel’s on Facebook here.
This story is in partnership with Jack Daniel’s.