While all Indian cities are brimming with H&Ms, Forever 21s and Vero Modas, there is a parallel universe where indie designer houses have resolved to cull out artisanal crafts from the interiors of the country, blend them with contemporary designs and market them in a way that everyone benefits, and the craft gets preserved, reducing the risk of extinction.
This is where the North East Project comes into the picture. Big designer houses, experts in their own field, have joined hands to work with the weavers from the eight north eastern states, and bring their designs to the urban user.