Love Your Curves: A New Swimwear Line Is Making Bikinis Just For Indian Women

Shortcut

We found a range of swimwear that’ll do justice to your curves and finally get you out swimming. People, meet Noth!ng.

What Makes It Awesome

A brand that believes every body is a beach body, Noth!ng swimwear is what you have been waiting for. Launched earlier this year, they design and manufacture swimwear specifically for Indian body types.  The need? According to them, most swimsuits currently available in the market are either fun or functional, so you either get value for your product without the aesthetic or vice-versa.

The brand promises to bridge the gap and give you swimsuits that are functional without compromising on the sexy. From bikini bottoms {INR 1,200} to bikini crop tops {INR 1,850}, they’ll have you in your custom fit swimsuit in seconds. We love that the cuts are not unreal and even if you’ve got a bit of plumpness, the swimwear seamlessly blends in, without making you uncomfortable.

Pro-TIp

If you’re tired of expecting custom-made swimwear from international brands, then time to look at awesome, homegrown brands. Check out their collection here.